Progressive Performance Design from Stockholm, Sweden

Since the start in 1993, Houdini has been on a quest to reimagine the future of outdoor apparel. With state of the art performance technologies, refined aesthetics and circular design principles, Houdini is setting a new standard for top tier functional clothing.

As innovators of sustainable design and pioneers of circular business models, responsible business has always been the Houdini way. Houdini is creating ripples way beyond its own sphere with the ultimate purpose to inspire and enable people to reconnect to nature.